Final Report Essen Spiel 2015

 

More visitors, more exhibitors, more exhibition halls, more new games and a CATAN world record to boot!

Inspired by the motto: "The whole world’s playing - and its playing in Essen”, 162.000 games fans, licensees and buyers came to the world’s biggest fair for board games thus breaking last year’s record of 160.000 visitors. Contrary to every on-line trend, board and card games are more popular than ever before.

This year’s SPIEL provided an impressive picture of that fact.

Spread over an exhibition space of 63,000 sq. meters, an increase of 9% in area, 910 exhibitors from 41 different countries - that’s more than ever before, even more than last year’s 832, all presented their companies and products at this year’s international games event SPIEL ‘15. Over four days it was possible to put thousands of board and card games to the test, among them more than 1,000 new releases (850 last year) which were being presented to the public for the very first time just ahead of the Christmas sales period that is so vital for the sector.

Early in the mornings the crowds at the box office and in the exhibition foyer were so large that the hall doors had to be opened 20 minutes before the official fair opening time every single day.

On Saturday 10 October 2015, 1,040 players set a new CATAN world record at SPIEL ’15 in Essen. To achieve this, CATAN Fans from 25 different countries played together at a game board of almost 500 meters in length, smashing the previous record of 922 players. Alongside CATAN inventor Klaus Teuber, former German national football star and board game fan Jens Nowotny, among others, took part in this very special game. This event was designed to mark the 20th anniversary of CATAN’s release.Even ahead of SPIEL '15 the German board games industry had reported a buoyant increase in sales of 8.4% across all product sectors in the first two-thirds of the year 

2015. This roused hopes of strong Christmas business sales.

Hermann Hutter, chairman of the interest group "Die Spieleverlage e.V." (Association of Games Publishers) in which all of the leading German board games publishers without exception are members, was highly delighted with the way the games event had gone. “SPIEL '15 has been a great success. The wideranging activities staged by all of the games publishers have been enthusiastically received by the visitors and the queues at the booths were indicative of the massive interest in the exciting new releases being presented by the publishers. Lively buying and ordering gave the exhibitors reason to be cheerful. Games are becoming ever more popular and sought-after. 

In the weeks to come, the new games on show here are certain to become a major talking point among gamers and in the shops and they are sure to bring exciting evenings to many, many people. The prototypes being exhibited during the event by the hundreds of games writers in attendance are a sign of how creative the sector continues to be and even today, 2016’s range of games promises to be a very successful one indeed!”

The COMIC ACTION event, which is incorporated as part of SPIEL, was also extremely successful. Steffen Volkmer of Panini Comics reported, "The event went wonderfully and again was better than the previous year. We were delighted to be able to welcome thousands of enthusiastic fans at our booth. There were long queues for the signing sessions by our comic artists and the artists themselves were more than happy.”

The next SPIEL with COMIC ACTION will take place from 13–16 October, 2016 at the Messe Essen.

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