Goliath Acquires JAX

 

JAX and Goliath announced that Goliath has acquired JAX Ltd., Inc. JAX will continue to operate out of Plymouth, Minnesota. The Levine family will stay in their leadership roles with Cindy, Kreg, and Debbie Levine moving the company forward.

“I am very happy to welcome JAX into the Goliath family,” said Adi Golad, Goliath’s founder. “Having been friends with the Levine family for decades, we’re excited to finally do business together. Both of our companies share similar origins of using grassroots promotion to build games from the ground up. Globally, Sequence will be a great fit with our other evergreen titles such as Rummikub and Tri-ominos.”

“We are very pleased to join Goliath and look forward to sharing the success of our games with them,” said Cindy Levine. David Norman, President of Goliath Games, LLC added, “JAX will continue to produce its own products and maintain its brand while enjoying the benefit of Goliath’s significant global resources, including R&D, logistics, TV and digital marketing campaigns. I look forward to sharing their great story with consumers everywhere.”

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